5/18/2023 0 Comments Wordmark meaning![]() Our type family consists of two typefaces. This mark allows the Cardinal to be embraced by the entire Wes community while giving Athletics its own unique mark. SPIRIT MARK The spirit mark, the Cardinal head on its own, is a new mark available for use by the whole University. The Athletic fonts were customized with extended lines and angles to convey forward motion and energy. The updated Cardinal has been refined, adding more feathering to give an appearance of a cardinal in flight and a wider eye to evoke our attitude of remaining focused on the goals we set to achieve both on and off the field. The Athletics Cardinal marks and wordmarks are custom-designed for use by the Wesleyan Athletics coaches, teams and departments. The academic seal is strictly reserved for academic or official University purposes. ![]() For external use, the monogram should be accompanied by the master wordmark or exist in the context of Wesleyan already. Our short-hand version of the master wordmark. Our monogram is shorthand for the master wordmark and can be used in its place when working with internal audiences. ![]() Our name is set in Copernicus Bold, a modern typeface rooted in tradition. Breaking the tradition of center alignment often seen in academic marks, our open shield anchors our name sitting at the left-hand corner. ![]() The open shield represents openness, welcoming unique perspectives, unwritten history, and revolutionizing tradition. Our wordmark is a combination of our name and open shield element. Visual Style Guide UNIVERSITY MARKS MASTER WORDMARK ![]()
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